An exciting, enlightening and inspirational day in which you will dive deep into the true power of brand and branding.
Through Simon Middleton’s content-rich and highly interactive workshop you’ll learn what branding really means and how to engage in it to take your business so much further.
Successful branding DOES NOT depend on throwing lots of money at advertising! And it IS NOT all about generating endless streams of meaningless content online! Making a great, stand-out, brand, is about the art of creating “meaning” in the minds and hearts of your audience.
In this workshop will learn the principles upon which great brands are built, and how to build those principles into your own businesses: whatever sector you are in. You’ll learn the importance of authenticity and distinctiveness. And why it is so vital to make an emotional impact as well as a rational one.
With plenty of opportunity to practice the techniques, and to discuss your ideas, you’ll come away from this workshop with the tools, the knowledge, and the enthusiasm to turn your business into a real brand.