taking branding deeper
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transformational advice for brand & business leaders

My branding and real-world business experience helps leaders like you to transform organisations: by finding the real meaning and purpose in your enterprise.
— Simon Middleton

Simon Middleton is a brand strategist, manufacturing entrepreneur, business development adviser, keynote speaker, and published author.

Simon uses his experience and knowledge to give advice and support to brand leaders, including entrepreneurs and senior corporate executives.

He writes extensively on brand topics, and his published books include the Amazon category bestseller Build A Brand In 30 Days, the definitive branding guide for small business.

Simon is creator of Blackshore: British Coastal Clothing and the original founder of outdoor brand Shackleton.

He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, and Newsnight) as a brand commentator, and has been active in the made-in-Britain fashion sector as an entrepreneur and manufacturer.

He is frequently rated as top speaker at conferences, and is noted for his considered and compassionate approach to tackling business, brand, and personal development challenges.

In 2019 Simon was voted #13 in the World Top 30 Branding Professionals on the Global Gurus website.

You can work with Simon in a range of ways, including: mentoring, full consultancy projects, conference keynotes for your organisation, or workshop events that can transform how your people think and behave.

However you engage him, Simon will always take you further on your journey to create authentic meaning and purpose.

For a no obligation conversation, drop Simon a line via the Contact page or call 01502 445215.

A huge thank you for a wonderful presentation. The whole team seems to have benefited from your knowledge and you made our task so much easier for building our brand story. All I heard all day were positive comments. I wouldn’t hesitate to recommend you Simon.
— Craghoppers
Simon has a passion for great branding, great customer experience, and excellence per se. His recent work on ‘brand purpose’ is at the cutting edge of what organisations need to be engaged in.
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brand audit & strategy

Simon helps leaders like you to create, build, and communicate great brands. His approach is based entirely on the creation of meaning. An objective audit of your brand can discover not only how to make this essential foundation of your enterprise more effective, but also reveal hidden obstacles to your progress. Nothing matters more than your brand: and Simon can help you get to its heart.
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inspirational keynotes

Simon has spoken all over the world to corporate and organisational audiences about brand, entrepreneurship, and creativity. His keynotes are content-rich but presented in a lively, informal, and honest style which always leaves audiences inspired, informed, and keen to put the lessons into action. 
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team workshops

Give your teams the benefit of Simon’s unique high impact workshops: focused on learning particular skills (creative thinking, problem solving, brand strategy and marketing), or on tackling any issue you face. 
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mentoring for leaders

Leaders, including entrepreneurs and senior corporate executives, gain immensely from face-to-face engagements with Simon: encounters that allow you to grow yourself and your organisation in a safe environment, benefitting from Simon's experience and insight.
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agency for change

Simon works closely with Spring: The Agency For Change, an award-winning full-service agency. The collaboration allows clients to bring brand and communications changes to life.
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RETAINED consultancy

Whatever the business challenge, sometimes the most effective outcome for your organisation will come by working with Simon over an extended period.  
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innovation & problem solving

Using a variety of proven creative thinking and problem solving techniques, most significantly 'morphological analysis' (but never 'brainstorming' because it doesn't work!), Simon can work for you, or with you, to innovate, and to solve seemingly intractable problems.
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equity & Crowdfunding

With extensive experience of raising both equity finance and crowdfunding for start-ups and growing businesses, Simon can help you raise funds more effectively.
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from competitive to contributive

Forward-thinking brands are moving beyond the ‘finite game’ approach of competing with rivals, to the ‘infinite game’ of contributing to the world. Talk to Simon about this radical approach to brand development.
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Simon has a great knack of asking the right questions, which can often be more difficult than coming up with answers!
He has a terrific talent for getting to the essence of something, and persevering to cut out all woolly thinking until you are left with the great aha moment.
— Aviva
Many thanks for the Morphological Analysis seminar - we’ve used the technique twice already to significant effect, the first of these may well have saved us £1m of cash flow next year!
— HFL Ltd



Do drop Simon a note to see if he can help you. Or call him on 01502 445215.

He will respond swiftly (asking a few clarifying questions if he needs to) and just that one contact might change everything! There's no obligation, and there'll be no hard sell. Simon will email you to explain how he might help you, and what sort of budget would be required.

You provided a quality of communication that was both transparent and responsive - your method is very efficient at identifying and extracting current thinking, which is its singular value.
— Norwich University of the Arts